Thursday, July 13, 2006

IWC at the movies

IWC is in the movies!

Dressing actors in Lucky Number Slevin and Miami Vice, one of Switzerland's respected watch houses is making an entrance to film featuring its Aquatimer Minute Memory and Portuguese Automatic Chronograph.

IWC Aquatimer Minute Memory

Since taking the helm at IWC, CEO Georges Kern is increasing the visibility of the company by having its watches appear in movies and television. IWC has already been running an aggressive advertising campaign in the print media for the last two years. Thus its foray into movies is a refreshing addition to other watch houses like Omega, Panerai and Rolex.

After years of being inundated with tacky Tag Heuer advertisements featuring celebrities, IWC maintains its clean image by focusing the attention on its watches. No mega-stars are paid to appear and there is no hyping of frivolous gimicks. By being selective about the movies it is featured in, the company reinforces its masculine image by featuring bold and modern designs. Staying true to the the philosophy of technical timepieces designed by men for men.

posted by Teutoburg @ 1:29 AM

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